THE DICKSON STYLE, the signature of decidedly decorative, high-tech textiles
Both technically advanced and decidedly decorative, the fabric collections designed by Dickson’s style department assert their position as firmly rooted in modernity. Through its DICKSON® and SUNBRELLA® brands, the company actively pursues two complementary stylistic territories that share the leadership of the group’s 4 target markets with a common priority: that technology serve the interests of aesthetics.
3,000 SKETCHES FOR EACH COLLECTION
Staffed with experts, Dickson’s design team draws its inspiration from the close-knit collaboration between colour and style specialists, who together come up with increasingly vast and innovative collections of technical textiles. For each collection, more than 3,000 sketches are made. In the end, only 200 references are kept. Between the initial phase when the team travels in search of the latest decorating trends, the creative work done with stripes, patterns and colours, and the technical feasibility testing, each new collection takes more than a year to develop.
HOMES, BUSINESSES, INDUSTRY: STYLISH CREATIONS FOR EVERY APPLICATION
The Dickson and Sunbrella collections offer increasingly high-tech solutions combined with unparalleled aesthetics which have become the company’s signature. The array of colours and patterns is broader than ever before to meet the demands of today’s decorating, design and architecture professionals as well as industrialists and business owners.
CREATIVITY & MODERNITY
The Dickson® brand covers a broad array of applications for both indoor and outdoor textiles, from elegant awnings to luxury bags. Creativity, imaginativeness, and modernity join forces with cutting-edge technology.
TIMELESS & CHIC
The Sunbrella® brand encom- passes a range of high-end fabric collections, absolute references in the world of contemporary design and boating equipment. Ultra resistant, these textiles are as refined as fabrics used for interior decorating.
