Dickson enhances aesthetic value and French design in the new Toyota advertising campaign

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Dickson participates in Toyota’s new advertising campaign as a French outdoor technical textile company. This campaign promotes some of the French specialties to celebrate the 20 year anniversary of the town car Yaris produced at the French sited in Valenciennes (59). Several French brands responded to Toyotas call to participate in the very first  advertising film certifying guaranteed French origins.

In this film, Dickson stands out with its awning fabric branded « Le Très Français », the campaigns signature. Created in 1836 in the industrial north of France, Dickson has remained in this region ever since.  The company was selected because 100% of its awning fabrics are produced, since 1983, on its site in Wasquehal in the suburbs of Lille, 55km from the Toyota factory.

Dickson actively participates in the economy and to local and national employment, since it represents today 350 employees in France, supplying Dickson products worldwide. Every day, Dickson Constant produces 100 000m² of fabric through its unique and innovative French know-how, exported worldwide.


Highlighted in the campaign, the Orchestra awning fabric is Dicksons reference in solar protection. Its solution dyed acrylic fibre coupled with  its treatment ensures excellent colour fastness over time, as well as good resistance to water, dirt and tearing.

“The ambition is to develop the international character of Dickson whilst  remaining a company that cultivates French quality”.

-          Eugène Deleplanque, Dickson-Constant CEO

For more information on the  Dickson x Toyota collaboration: yaristresfrancaise.fr

 A Toyota Yaris car in front of Dickson awning fabric

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