Meeting with the designer Alain Berteau

Join projects / 88 Views

“La Métropole Européenne de Lille” was chosen by the “World Design Organization” to  represent the “World Design Capital” in 2020. Dickson, for whom design is at the heart of its strategy, has the honour of being the first official supplier of this project. Dickson Woven Flooring has been installed in the Living Lab, an area of experiments and project resources.

Alain Berteau, Belgian designer and architect, won the competition launched by “Lille Capitale Mondiale du Design” to imagine and design the Living Lab space. He worked on the installation of Dickson Flooring, in collaboration with our design team. We spoke with Alain Berteau, who agreed to answer a few questions, regarding this collaboration.

The city of Lille was selected to become the World Design Capital in 2020. It will be the first French city to receive this title. How do you think design is one of the strengths of this territory?

This seems a logical choice, the Lille metropolis is typical of these very dynamic post-industrial regions of northern Europe, which have been forced to re-invent their economies with great bursts of innovation and therefore design.

Can you give us your own definition of design?

Good design is not about creating trends, it’s the opposite of stylism. It’s about finding new, relevant and sustainable solutions. Solutions that, if adapted to and adopted by the user, will then naturally and effortlessly become part of the user’s environment and culture.

Why did you choose Dickson Woven Flooring for the Living Lab?

It was necessary to find a solid, durable and silent material, but without cold or too technical appearance. The “fabric” textures of the Woven Flooring are warm and very elegant.

How did you arrange the laying of Dickson Woven Flooring?

The hexagon wedge brings a depth, a vibration of random appearance, very natural.



How do you choose the colours of Dickson Woven Flooring?

The bluish grey hue, soft and luminous, perfectly complements the other noble materials present in the area.

What did you think of the collaboration with Dickson’s design team?

It was a very positive, simple and effective collaboration. It’s always nice to work with people who are really passionate about their work and who are obviously proud of the products they develop and offer.

Do you have any advice for choosing the flooring?

There are several possible approaches and they are all interesting. You can create flat monochrome floors and opt for a colourist approach. Or bring depth by playing with textures. Or create incredible punching, multicolours and graphics. The possibilities are literally endless for both contemporary buildings and classical architecture.


Share the article

You can discover

Decoration ideas to choose the right awning fabric


Decoration ideas to choose the right awning fabric

As it impacts on your visual comfort and style choices, the color of your awning fabric is paramount. Here are some ideas to help you choose the right color for your outdoor fabric.

Awning: an asset to develop your brand identity


Awning: an asset to develop your brand identity

Logo, baseline, colours, shapes : a well-built brand identity helps to increase your company’s visibility. It must be defined by thoughtful graphics and visual codes in order to give meaning to the rest of the communication and to unify it in order to keep a coherence that will benefit your company. We often think of the shop window as the first point of communication. However, awnings offer an excellent additional alternative. Dickson fabrics are tailored to your needs and expectations in terms of visual identity, thanks to a wide choice of colours but also to their possibility of personalization. 

Which material is best for your outdoor awning fabric?


Which material is best for your outdoor awning fabric?

Several types of fibers are used to produce awning fabrics for outdoor use. It’s important to bear in mind, however, that there’s a big difference between resistant and non-resistant fibers. Here’s a brief overview of the fibers available on the market.